“The Guest Project undertook an end-to-end guest experience review of the LTA’s Tennis Tournament at the Queen’s Club.
The review and associated report highlighted a number of areas where we can improve the experience for tennis fans, including specific pain points for spectators such as queuing, enhancements to areas of the event such as wayfinding and signage, and suggestions in better utilising our event workforce.
We are in the process of implementing the recommendations, which will help premiumise the experience at the Tournament next year and help deliver significantly better guest satisfaction scores.
Thank you Gemma and the team at the Guest Project.”
— LTA Managing Director, Chris Pollard
— The Henley Royal, Regatta Secretary & Chief Executive, Daniel Grist
“Henley Royal Regatta prides itself on delivering world-class events since 1839. It’s fair to say that we were initially unsure of the value that The Guest Project could add, but their diligent investigations and findings report have far exceeded our expectations.
TGP identified key areas for improvement, particularly for certain guest sectors which we thought we had covered, while also highlighting our successes and subtle pain points that needed addressing.
Their recommendations for future-proofing were invaluable, and we wouldn’t hesitate to work with The Guest Project again, as their services truly help elevate the experience for our Members and guests – we would highly recommend them.”
— Head of Commercial Sales, The Royal Bath & West of England Society
“Working with The Guest Project has been such an enjoyable experience.
We have been running events here for years, so we really thought that we had it down, however the team have really shown us that there is always the opportunity to improve. They came in with a fresh pair of eyes and real attention for detail, and pointed out clear areas we could make significant changes.
From making our website journey simpler and ensuring pre and post event communication is effective, to providing a welcoming atmosphere and lasting positive impression at the event itself; Gemma, Clare and Sonya have been such a pleasure to work with.
Their knowledge is second to none, and their approach is so welcoming, easy going and encouraging, and I can’t wait to find out what else they can do for us!”
— Serious, Head of Development and Partnerships, Mark Pierce
“The Guest Project have an innovative approach to audience engagement and helped us to look at ways to attract new audiences while maintaining the festival’s unique spirit and legacy.
The Guest Project brought fresh ideas that resonated with both our sponsors and attendees, creating memorable moments that extended beyond the music. As Head of Sponsorships at Serious, I was particularly impressed by how their expertise enhanced our value proposition to partners, aligning audience growth with sponsor goals.
Their passion and professionalism shine through in everything they do. Working with The Guest Project is not just a collaboration—it’s an investment in the future of your event.”