Elevating Guest Experiences

Welcome to The Guest Project

We specialise in future-proofing events to ensure they meet evolving guest expectations.

Our services are designed to adapt and improve guest satisfaction and loyalty, helping your event succeed in today’s competitive environment.

“96% of unhappy customers won’t complain to you, but will tell 15 friends.”

— Forbes

Our process begins with a comprehensive guest experience report.

This report unlocks actionable insights that mitigate risks like revenue loss or declining repeat attendance. It’s not just a document—it's a vital tool for measurable improvement.

Our Value-Driven Approach

Our Services

Review

We review as a live customer every touch point of your guest’s journey. It tells your guest’s story from discovery to their last thought.

Design

We provide an in-house implementation strategy to create a seamless guest journey, one that is frustration and anxiety free.

Team

A dedicated Guest Experience Team ensures a focus on your guests during the course of an event.

Who we’ve worked with

The Queen's Club Centre Court at The Championships

— LTA, Managing Director,

“The Guest Project undertook an end-to-end guest experience review of the LTA’s Tennis Tournament at the Queen’s Club. 

The review and associated report highlighted a number of areas where we can improve the experience for tennis fans, including specific pain points for spectators such as queuing, enhancements to areas of the event such as wayfinding and signage, and suggestions in better utilising our event workforce. 

We are in the process of implementing the recommendations, which will help premiumise the experience at the Tournament next year and help deliver significantly better guest satisfaction scores.  Thank you Gemma and the team at the Guest Project.”

Hear from one of our clients

Head of Commercial Sales, The Royal Bath and West of England Society

Driving Measurable Results

Our recommendations are designed for measurable impact, focusing on improving key performance indicators like guest satisfaction scores, revenue growth, and repeat attendance.

With a wealth of experience working with small businesses through to large scale event owners. We bring the same enthusiasm to every project.

Talk to us

Find out how we can work side by side with you to solve problems and accelerate your growth.

“Guests remember experiences, let’s make yours unforgettable”